Our Philosophy
Many enterprises and startups find themselves drowning in data right now. Yet the precipitously evolving technology sphere is founded upon data and its usage.
- What is the value of enterprise data?
- How is it best to curate data?
Organizations are seeking for fast data integration, rationalized through business justification and hard facts.
Unfortunately, many companies struggle to realize the benefit of data-driven execution.
Our Philosophy is simple: we strive to evolve the way our clients create value and DRIVE GROWTH through the monetization of data.
Our Story
We like to PLANT and GROW things. companies, revenues. But mostly we like to grow people.
We believe that without talent, there will only be mediocre results. And as Data To Dollars we don’t want to contribute to ‘mediocre’. As is too often the case, we realized that data monetizations, exciting use cases and cool technology does not alone ensure success: it needed strategic guidance, planting vision, creation of stickyness and a process to monitor success,
We wanted to provide our clients with the guidance and coaching beyond the technology. Share our best practices, and develop new practices collaboratively.
Data To Dollars was founded as a partner driven firm to provide organizational benchmarking, business consultation and strategic advisory services to clients. Through subject matter expertise and academic research, we serve our clients to organize, design & structure their organization, processes, and technology towards the monetization of data. We coach our clients in choosing the best matching technology including artificial intelligence, analytics, big data, and business intelligence to turn data into dollars.
Our practices are centered around individuals that are skilled in with a track record in data valuation or technology company valuation and providing the executive mentoring for setting up a go-to-market model and operational excellence for data usage, monetization and value growth. While taking on many forms, the goal is to ensure that an organization is continually optimizing its data practices. Our ongoing research and blogs will keep you abreast of our practices.
Meet the Leadership Team
Driven by our very nature, our kernel of executives is laser-focused on the continual invention of the interconnected digital society. Each of us has an expertise that together provides synergy for turning your organizational data into your next monetized reality.

Rebecca Bucnis
One doesn’t discover new lands without consenting to lose sight… of the shore.
With an expanded office in Europe,Rebecca continues delivering to international start-ups and businesses. The key to her work is the drive to understand and solve for complex situations, which often cross cultural and continental lines. She has guided, coached and delivered around the value of data, using every evolving technology capabilities.
Her focus on go-to-market strategy is driven through an eye on data and its ability to transform organizations. Whether in incremental product and services development, or identifying opportunities to monetize new data insights, Rebecca executes from design to messaging to product delivery.
Today she is the change agent for executives, board members and founders accelerating entry into the next phase of growth. Regardless of role, Rebecca delivers strong and sustainable results measured by increased engagement, accelerated revenues, and overall driving profit to bottom-line performance.

Joan van Walbeek
If at first an idea is not ridiculous, then there is no hope for it…
As once stated by Albert Einstein, as a challenge to his team when starting to accelerate a business. While an unusual way to commence, real change comes from thinking outside the box.
Joan brings to Data to Dollars a unique spirit of pushing boundaries. With more than 25 years successfully in leadership and sales, he accelerates organizations by focusing on strategy execution, sales growth and complexity reduction. As data is more critical across organizations, putting a Euro value on data, Joan is able to grow businesses, directly adding tangible value.
The critical points of his success are his creative mind (ability to think outside the box), his ability to unify and energize people (connect and motivate), while combining a strategic overview with a hands-on approach!
As he challenges the status quo, he focuses on setting and attaining goals, with a no-nonsense execution and a healthy sense of humor! Joan adds to our energetic spirit with his serial optimism!

Sebastian Burgemeister
Sebastian, a focused corporate innovator driven by his obsession with customer management, is a motivational executive with over 15+ years experience in Europe and the Middle East. His mastery is founded on the belief:
…grasping the essence of the human relationship will truly differentiate your business: for customers, employees as well as partners. Data insights are the vital component of that understanding…
Sebastian has worked for three major airline groups – both full service and hybrid carriers – with an emphasis on innovating customer technologies – with a cost-effective and sustainable investment level.His track record spans strategy & experience consulting, product management, CRM, business process automation and ancillary & business development.

Victoria Ahlquist
Victoria’s credo is:
…the heart and soul of business is the consumer!
Travel industries generate rich information about their customers but are not always focused on its use for strategic value.
Starting with the first true loyalty company, Carlson Marketing Group, Tori provides a diverse set of skills to re-energize your thoughts about consumer behavior. Her life and work experience span from Indonesia to Amsterdam, living in multiple European countries, she currently resides in her original Minnesota.
Her guiding principle is: Each consumer has ‘hot buttons’, the objective is to find it in their purchase behavior in order to activate it in their normal buying patterns.

Marc Teerlink
Before 2020, Tech was a special industry, yet since 2020, all industries have become Tech
Marc serves as an Executive Partner and Chief Technology Officer at Data to Dollars. He provides strategic insights as an advisor, interim Chief AI Officer, and Board Director, representing Private Equity and Venture Capital clients.
Drawing on his extensive expertise, Marc serves as a supervisory board member for a diverse array of tech-oriented start-ups and scale-ups, particularly those in Series C funding. These span sectors including professional services, sustainability, healthcare, and consumer services. He is adept at setting businesses up to succeed with future-proof technology capabilities.
Throughout his career, Marc has held pivotal roles in renowned firms such as SAP and IBM, where he spearheaded strategic initiatives and championed growth endeavours. His leadership legacy includes the successful creation and market introduction of IBM’s Watson AI platform and SAP’s Cloud-based Data and Artificial Intelligent Technologies.
Our extended international family: The Data To Dollars' Advisory Board
Company support extends beyond the capabilities of our core team, and we call upon these domain experts, who have at least two fundamental qualities in common: they are exceptional over-achievers and have an unusual detailed eye for data enablement.

Olav Laudy

Charmaine Singh

Martijn Demurtas

Gerd Birgit Hay
