As executives witness data’s proven impact on performance and innovation and recognize its strategic significance, they also realize the growing need for a leader whose primary role is to understand and advocate on behalf of data: The Chief Data Officer.
Most mid-market organizations now have an analytics foundation designed to handle structured data, but few have evolved to more dynamic environments required for big data and a pervasive, prescriptive use of advanced analytics.
By Marc Teerlink, Paula Wiles Sigmon, Brett Gow and Kingshuk Banerjee
