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As executives witness data’s proven impact on performance and innovation and recognize its strategic significance, they also realize the growing need for a leader whose primary role is to understand and advocate on behalf of data: The Chief Data Officer.

Most mid-market organizations now have an analytics foundation designed to handle structured data, but few have evolved to more dynamic environments required for big data and a pervasive, prescriptive use of advanced analytics.

By Marc Teerlink, Paula Wiles Sigmon, Brett Gow and Kingshuk Banerjee

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