SAS Clickstream Data 2011
Most companies stop their Web integration with the inclusion of online sales transactions whilst detailed Web behavior data is not usually leveraged outside of Web reporting.
This paper outlines what those leaders are doing, why they are doing it, and why your organization should consider such actions today. The examples are quite compelling and promise to be eye opening to those who have not yet given much thought to integrating their detailed clickstream data.
By Bill Franks & Rebecca Bucnis