Data To Dollars is a Management Consulting Firm which specializes in helping organizations create and manage their data monetization programs
Building a data-driven organization is one of the essential stepping stones towards data monetization use cases and many other advanced revenue generating and competitive edge use cases. What are the building blocks? What is best practice? Data To Dollars frequently invites thought leaders to share their reflections on our new blog.
How to increase Project Success at Airlines;
a study of methodical complexity evaluation and organizational performance in the airline industry
The need for technology transformation is a rampant today. Given the speed and rate of innovation, complex projects abound. For the travel industry, this is a truth - with airlines leading the way for the industry.
As Commercial Innovation Practice leader, our very own Sebastian Burgemeister, is knee-deep in research about 20 major airline entities to consider what it means to methodically deliver projects.
The objective of the initial descriptive research is to begin to understand whether airlines evaluate complexity systematically and how such evaluation is implemented at a corporate level. In this study, he cites typical use cases. The study explores a potential issue through subjective evaluation approaches, the effort and minimum experience required to practically perform an evaluation and whether there is a need to suggest an improved approach.
The initial results allow for additional insights on the organizational maturity level of the participating companies, their commercial manifestation (by the count of PAX, employees) and how this relates to their way of evaluating project complexity.
Based upon this research, there are initial conclusions about methods currently in practice and some hints as to whether airlines ought to consider more matured approaches to identify their levels of project complexity.
As a sneak preview, Data to Dollars offers this summary of findings
Rebecca Bucnis is the Managing Principal, Data To Dollars