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Masterclass: Data Value – A Titanic or a Rocket?

February 13, 2020 @ 4:00 pm - 7:00 pm

Free of charge

Masterclass: Data Value

What to expect

  • A new business approach to data with collaboration methods to treat your “Data as an Asset” in order to gain tremendous value and transform your business
  • Working sessions with exercises to start your unique “Data Fingerprint”
  • Take home a new process and questions to o jump-start turning Data to Dollars.

Who should attend

  • C level business professionals
  • CEO/Owner/Founder
  • Head of Strategy / Business Development / Commercial
  • Tip: Feel free to bring a colleague so you can best discuss how to apply in your organization

Data valuation insights will accelerate your company value. Markets highly value data, but most companies don’t yet treat data as an asset. A boardroom discussion today is how to bridge the gap so that your company can double its value or more. If not, you will eventually crash into your iceberg.  Join Data to Dollars masterclass to begin your journey. The masterclass will cover:

  1. Fact or Fiction: “Data as an Asset”?
    What can and cannot be done with data
    Data usage, data sharing and Ethics
  2. Monetize your data: Generate new business value 
    Calculate the benefit of treating data as an asset
    Activation Session – Engage your learning
  3. Data Value Maturity: Options for growth
    Assess your maturity level and compare to peer groups
    Activation Session – Engage your learning
  4. How to Accelerate: The Process and steps
    What is your unique “Data Fingerprint”?
    Questions to bring back to your business


Rebecca Bucnis

Rebecca Bucnis, MBA
Managing Principal, Data To Dollars
Rebecca is a go-to-market strategist, driven by an eye on data – with its unparalleled ability to transform  organizations. Focused on identifying opportunities in the market to monetize data assets, Rebecca  executes from design to messaging to product delivery. With 20 plus years in leadership, product  management and executive coaching, she has the experience to see and deliver radical solutions. She  has worked with fortune 500 to start-ups and has been singularly concentrated on the quantification of the future via data utilization.

Joan van WalbeekJoan van Walbeek Msc, MBA
Chief Pioneer, Principal, Data To Dollars
With over 25 years in leadership and sales, Joan accelerates organizations by focusing on strategy  execution, sales growth and complexity reduction. He has worked for fortune 100 companies as well as  MKB firms. Joan has a passion to transform organizations to become more data-driven and grow overall  company value.


Learn from their benchmark insights and examples of companies who transformed and gained tremendous value; start your unique Data Fingerprint to jump-start turning Data to Dollars.

Sign up today!


February 13, 2020
4:00 pm - 7:00 pm
Free of charge
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Cumulus Park Studio – Cedar building (B)
Frankemaheerd 1 (Startup Campus within ING HQ)
Amsterdam, 1102 AN Netherlands
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Cumulus Park is a collaborative innovation district in Amsterdam Southeast full of ambition and growth that will develop in the coming years. It is initiated by ING and is now supported by the municipality of Amsterdam, the Amsterdam University of Applied Science and the ROC van Amsterdam.
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