Several of our Members, Board of Advisors and Clients have contributed to the ongoing research "Turning Data into Dollars, Consumerism and Beyond, 1995-2022" in cooperation with leading U.S. and European business schools. An excerpt of the work can be found here, as curated links to related relevant publications

“The better you manage information about business assets,
the better you manage the assets themselves”

Project Complexity in Airlines:
Initial Results

While the evaluation of project complexity presents an important aspect for today´s project success and therefore various systematic approaches exist, there is only little information available, how broadly these have been adopted by airlines and their industry business partners. The initial results allow for additional insights on the organizational maturity level of the participating companies.

By Sebastian Burgemeister

Customer Analytics Pay Off!

This IBM Institute for Business Value executive report combines the observations of "Turning Data into Dollars" quantified research with case studies and practitioners expertise gained through years of experience to provide a point of view on some of the more effective customer analytics strategies. Organizations can deploy these strategies as a competitive differentiator and an engine for sales growth. <a/div>

By Marc Teerlink and Michael Haydock
Tech ́s new rock stars turn (Big) Data to dollars
[Though the original article is in Dutch, an English summary can be found here] Fun Fact: Olav & Marc have promised to provide us soon with an updated version of this point of view on Data To Dollar's blog.

By Olav Laudy & Marc Teerlink