Several of our Members, Board of Advisors and Clients have contributed to the ongoing research "Turning Data into Dollars, Consumerism and Beyond, 1995-2017" in cooperation with leading U.S. and European business schools. An excerpt of the work can be found here, as curated links to related relevant publications
“The better you manage information about business assets,
the better you manage the assets themselves”
Project Complexity in Airlines:
Initial Results
While the evaluation of project complexity presents an important aspect for today´s project success and therefore various systematic approaches exist, there is only little information available, how broadly these have been adopted by airlines and their industry business partners. The initial results allow for additional insights on the organizational maturity level of the participating companies.
By Sebastian Burgemeister
Customer Analytics Pay Off!
This IBM Institute for Business Value executive report combines the observations of "Turning Data into Dollars" quantified research with case studies and practitioners expertise gained through years of experience to provide a point of view on some of the more effective customer analytics strategies. Organizations can deploy these strategies as a competitive differentiator and an engine for sales growth. <a/div>
THE NEW 360° VIEW: WEB BEHAVIOR DATA IN DETAIL
By Bill Franks & Rebecca Bucnis

Case Study by INFOR on Sebastian Burgermeister's CRM project during his time at Swiss
"In recent years, bitter competition has marked the passenger airline industry, with low-cost carriers exerting increasing pressure on providers in the high-end segment.
Despite this pressure, the Swiss subsidiary of Lufthansa, Swiss International Air Lines AG, has managed to sustain its long-term success on the European market."
THE NEW 360° VIEW: WEB BEHAVIOR DATA IN ACTION
By Bill Franks & Rebecca Bucnis
Tech ́s new rock stars turn (Big) Data to dollars
By Olav Laudy & Marc Teerlink
Taking Your Analytics Up A Notch By Integrating Clickstream Data
by Bill Franks & Rebecca Bucnis
Challenging CIOs to Drive Front-Office Transformation
This Cutter IT Journal on Social, Mobile, Analytics & Cloud (SMAC) provides different looks at the opportunities and challenges SMAC pose. Taking the CIO angle, this article leverages the "Turning Data into Dollars" quantified research to advise CIOs who wish to transform their organizations into data-driven decision making fighting machines to be mindful of four stages of transformation.