There is both a data monetization opportunity and new costs associated with GDPR and the California Consumer Protection Acts . The implications of the California law are widespread and can be considered in great length. The most urgent are:
• Multiple new costs associated with data collection, compliance and usage
• New liabilities and likely litigation costs as consumers become aware of their new rights under the law
• The requirement (and opportunity) to (re)consider what and how to interact with one’s consumers